UNBIASED DATA IS THE BASIS FOR EFFECTIVE DECISION MAKING

we will help you find the right way to the consumer

OUR PROJECTS

we are UMP

Research company which helps to choose the way to the consumer

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UMP (Ukrainian Marketing Project) is an independent marketing and media research company established in Ukraine in November 1996. The company has directed its efforts towards conducting media research for networks and regional broadcasters, advertising agencies and advertisers.
about us


IRIS

ESOMAR

РЈРђРњ

Our projects

Regular studies

Cigarette Brands Library

CBL – on-line Cigarette Brands Library
Convenient search by: company name, product group, brand name, manufacturing site, category or looks of the cigarettes.
В«CBLВ» – allows you to control changes in the market and keep a structured history of cigarette brands in Ukraine since 1994.
Since 2014 the project started in Moldova and Azerbaijan.

Retail Audit В«TobaccoВ» panel

UMP`s Unique trekking project since 2010
Types of outlets: kiosks, pavilions, grocery stores, tobacconists, supermarkets.
Frequency of updates: every 2 months
Geography: 6 cities in Moldova
Sections of the report: Sales, Distribution, Price, Lost Sales
Form of the results: data (ASCII, SPSS, OCA), software UMP-base, presentation in Power Point.

Retail Audit В«HoReCaВ» Panel

UMP`s Unique trekking project since 2006
Studied categories: Mineral Water, Carbonated Soft Drinks, Juice, Ice Tea, Energy Drinks, Kvass
Types of outlets: cafГ©/bars, restaurants, fast food restaurants, hotels, cinemas, nightclubs
Frequency of waves: bimonthly
Geography: 28 cities in Ukraine, 1000 outlets (up to 2014). From January, 2015 – 23 cities in Ukraine, 875 outlets
Sections of the report: Sales, Distribution, Price, Lost Sales
Format of the results delivery: data (ASCII, SPSS, OCA), software UMP-base, presentation in Power Point.

Services

We offer our clients ANY RESEARCH PROJECTS IN UKRAINE WITH A VARIETY OF METHODS

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our clients

Companies – manufacturers of goods and services ( advertisers )
International and national advertising agencies
National, regional television and radio broadcasters
Social and political organization





































UNBIASED DATA IS THE BASIS FOR EFFECTIVE DECISION MAKING

make a study

If you have any questions , please contact us!




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