Research company which helps to choose the way to the consumer
UMP (Ukrainian Marketing Project) is an independent marketing and media research company established in Ukraine in November 1996. The company has directed its efforts towards conducting media research for networks and regional broadcasters, advertising agencies and advertisers. about us
Our projects
Regular studies
Cigarette Brands Library
CBL – on-line Cigarette Brands Library
Convenient search by: company name, product group, brand name, manufacturing site, category or looks of the cigarettes.
В«CBLВ» – allows you to control changes in the market and keep a structured history of cigarette brands in Ukraine since 1994.
Since 2014 the project started in Moldova and Azerbaijan.
UMP`s Unique trekking project since 2010
Types of outlets: kiosks, pavilions, grocery stores, tobacconists, supermarkets.
Frequency of updates: every 2 months
Geography: 6 cities in Moldova
Sections of the report: Sales, Distribution, Price, Lost Sales
Form of the results: data (ASCII, SPSS, OCA), software UMP-base, presentation in Power Point.
We offer our clients ANY RESEARCH PROJECTS IN UKRAINE WITH A VARIETY OF METHODS
Qualitative research
Specially equipped room for conducting interviews with video connection allows us to carry out any qualitative research.
We use a wide range of methods. Including projective technique game association. Client full translation and an edited video of the most interesting and informative moments of group discussions can be provided
UMP conducting national and regional studies. We provide a full range of services including sample design, development of questionnaires, the processing of the results and their analysis. The company uses the most advanced methods of data analysis, recent advances in statistical modeling. On order data is provided in ASCII format and / or SPSS
Specially equipped room with video calling for focus groups and interviews in Kiev allows us to carry out any qualitative research. Also we have the opportunity to conduct focus groups equipped focus group rooms in Lviv, Dnipropetrovsk, Odessa, Kharkov and other cities. Comfortable rooms are available for client semitransparent mirrors, enabling to observe the course of the focus groups or interviews without interfering with study participants.
We have been conducting research on an ongoing basis. Currently we conduct the following projects:
Retail Audit В«TobaccoВ» Panel, Moldova – the study of the cigarette market
Cigarette Brands Library – electronic catalog of cigarette brands
Retail Audit В«HoReCaВ» Panel – the study of non-alcoholic beverages market in the cafes, bars, restaurants
Companies – manufacturers of goods and services ( advertisers )
International and national advertising agencies
National, regional television and radio broadcasters
Social and political organization
UNBIASED DATA IS THE BASIS FOR EFFECTIVE DECISION MAKING
