Retail Audit «HoReCa» Panel
Retail Audit in the HoReCa channel is a tracking project that last from 2006 to 2016.
Categories studied: Mineral Water, Soft Drinks, Juices, Cold Tea, Energy Drinks, Kvass
Types of outlets: cafes / bars, restaurants, fast food, hotels, cinemas, nightclubs
Frequency: every 2 months
Geography: 28 cities of Ukraine, 1000 outlets (until 2014). From January 2015 - 23 cities of Ukraine, 875 outlets (until 2016)
Key indicators: Price, Distribution, Sales, Lost sales
Format for providing results: array (ASCII, SPSS, OCA) UMP-base, PowerPoint presentation.