UMP SERVICES On-line translation On-line translation Thanks to a specially equipped focus room, with a video camera and sound recording devices, UMP offers you a video broadcast of quality research. With the help of a special program Focus Vision – a network of more than 800 points around the world for broadcasting the process of […]
UMP SERVICES FORMS AND METHODS OF RESEARCH Rent a focus group room The company “Ukrainian Marketing Project” offers rent rooms for focus groups in the center of Kiev (Pecherskiy district): Focus group room for customers and a separate room for simultaneous interpreter. Capacity of the room for clients – up to 6 people Equipment: Flip […]
OUR PROJECTS REGULAR SURVEYS Syndicated project “Product brand” Syndicated project “Product brand” is held on a quarterly basis in all regions of Ukraine. To date, the project carried out 49 waves. We investigated the levels of knowledge, preferences and consumption of consumer goods, the level of knowledge of advertising for different product groups. The accumulated […]
OUR PROJECTS REGULAR SURVEYS Retail Audit «HoReCa» Panel Retail Audit in the HoReCa channel is a tracking project that last from 2006 to 2016. Categories studied: Mineral Water, Soft Drinks, Juices, Cold Tea, Energy Drinks, Kvass Types of outlets: cafes / bars, restaurants, fast food, hotels, cinemas, nightclubs Frequency: every 2 months Geography: 28 cities […]
OUR PROJECTS REGULAR SURVEYS Cigarette Brands Library CBL – electronic catalog of cigarette brands Convenient search: company, product group, brand, place of production, category or external cigarette mind CBL – will allow you to monitor changes in the market and store a structured history of the development of cigarette brands: in Ukraine – since 1994 […]
Our projects regular surveys Retail Panel Audit «Tobacco», Moldova From 2010 to 2017, the UMP company carries out the Retail Audit “Tobacco” tracking project in Moldova. Category: cigarettes Location: 6 cities of Moldova Frequency of updates: every 3 months Indicators: Price, Distribution, Sales Types of outlets: kiosks, pavilions, grocery stores, tobacco kiosks, supermarkets. Results presentation […]
UMP SERVICES FORMS AND METHODS OF RESEARCH Periodic studies Retail Audit is a study that is based on the regular collection of information on sales, prices and distribution on a representative Panel of outlets. The panel is built using statistical methods of calculation with random and quota selection of outlets based on Sensus data on […]
UMP SERVICES FORMS AND METHODS OF RESEARCH FOCUS GROUPS A focus group is a group interview conducted by a moderator in the form of a group discussion according to a previously developed scenario with a small group (6-12 respondents) of “typical” representatives of the studied part of the population, similar in basic social characteristics. During […]
UMP SERVICES FORMS AND METHODS OF RESEARCH Quantitative research UMP has extensive experience in marketing research, both at the regional and national levels. The base of our interviewers consists of more than 400 people throughout Ukraine, with whom we have been cooperating for at least 5 years. This allows us to qualitatively and quickly conduct […]
UMP SERVICES Forms and methods of research Qualitative research The main goal of qualitative research is to obtain detailed answers / opinions of consumers regarding the topic under study. UMP is ready to help you research, analyze and understand the attitude of consumers towards the topic / product that interests you. Thanks to a specially […]
