On-line translation

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UMP SERVICES On-line translation On-line translation Thanks to a specially equipped focus room, with a video camera and sound recording devices, UMP offers you a video broadcast of quality research. With the help of a special program Focus Vision – a network of more than 800 points around the world for broadcasting the process of […]

Rent a focus group room

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UMP SERVICES FORMS AND METHODS OF RESEARCH Rent a focus group room The company “Ukrainian Marketing Project” offers rent rooms for focus groups in the center of Kiev (Pecherskiy district): Focus group room for customers and a separate room for simultaneous interpreter. Capacity of the room for clients – up to 6 people Equipment: Flip […]

Periodic studies

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UMP SERVICES FORMS AND METHODS OF RESEARCH Periodic studies Retail Audit is a study that is based on the regular collection of information on sales, prices and distribution on a representative Panel of outlets. The panel is built using statistical methods of calculation with random and quota selection of outlets based on Sensus data on […]

Focus groups

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UMP SERVICES FORMS AND METHODS OF RESEARCH FOCUS GROUPS A focus group is a group interview conducted by a moderator in the form of a group discussion according to a previously developed scenario with a small group (6-12 respondents) of “typical” representatives of the studied part of the population, similar in basic social characteristics. During […]

Quantitative research

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UMP SERVICES FORMS AND METHODS OF RESEARCH Quantitative research UMP has extensive experience in marketing research, both at the regional and national levels. The base of our interviewers consists of more than 400 people throughout Ukraine, with whom we have been cooperating for at least 5 years. This allows us to qualitatively and quickly conduct […]

Qualitative research

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UMP SERVICES Forms and methods of research Qualitative research The main goal of qualitative research is to obtain detailed answers / opinions of consumers regarding the topic under study. UMP is ready to help you research, analyze and understand the attitude of consumers towards the topic / product that interests you. Thanks to a specially […]